Project Description
Creative Director and Producer of HID Global’s first global brand awareness campaign. The “Real Life. Reel Stories.” campaign features a series of 2-3 minute videos with our audience turned advocate by having them tell their stories of how HID products have a made a positive impact on their lives. Instead of focusing on a product or solution, we’re showing the trusted role HID plays in people’s lives.
The first three videos in the series received over 1,000,000 views in 10 months with 82% of viewers watching through completion. “Situation Critical” has been translated to Spanish and Portuguese. Watch the “Where’s Howard?”, “Situation Critical” and “Sandra” videos.
