Drove a three-month Summer 2025 Healthcare ER marketing campaign producing $3.7 million in contribution margin from a $235,000 budget, delivering a 16× ROI and outperforming volume and revenue targets.
Delivered the #1-ranked Women’s Health campaign across HCA Healthcare’s 15 divisions, generating 23 million impressions, 1.8 million video views, and 29,000 clicks in a single quarter.
Led the roll out of a new visual brand identity across Methodist Healthcare, aligning 15,000 employees and 40+ facilities under a unified, division-wide brand system.